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STRATEGIC THINKING  did not come natural to Alfred Quinsay when he was starting his career in sales during the 90s. He started his career as a salesman in his early 20’s, then jumped from one career opportunity to the next. He became a Certified Public Accountant after passing the board exam in May 2002 and immediately changed career paths from sales executive to accountant. For the next 10 years, he worked with different industries from gold mining, logistics, BPO, manufacturing and education.

Aside from the aforementioned, he also started his own business in 2011 a few years after earning a degree in MBA at the prestigious Ateneo Graduate School of Business. With all these gainful experiences in different industries and formal education, he realized that business was anything but predictable. Although the metrics and different business analytics he learned in school proved useful to some degree, apparently it was not enough.

It has to be combined with strategic thinking in order to achieve those KPIs. An accountant may only disclose a minor portion of the business potential, yet it is rarely a good indicator. That is why many accountants are clueless how businesses are being steered beyond the financial statements. Knowledge may be power, but reality has a more precise take, technical knowledge combined with emergent strategy works better.

More About Alfred Quinsay  

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